The Santa Fe Children’s Museum was in a crisis: after several abrupt shifts in management, the Museum found itself with an unforeseen budget shortfall. After meeting with Board and Staff, it was decided to call upon the three generations of patrons directly with an empowerment-focused campaign co-sponsored by a local radio station: Hometown Heroes. The campaign outstripped our expectations — raising $227,000 in just 40 days.

Shown: case statement document and campaign call to action video.